How to Choose the Best Container for Your Product Packaging?

No matter the industry you operate in, the choice of container is more important than ever. Not only does it play a crucial role in the entire marketing of the product, it also impacts its preservation. Among the wide range of product containers available on the market, making the right choice can sometimes be difficult.

Whether you are looking for a container for cosmetic products or commercial packaging for food products, this choice greatly influences the final quality of the product, the perception of your brand, the customer experience as well as the resulting ecological impact. 

This article will help you determine the different criteria to look out for when finding the perfect container for your product.

The Main Elements to Take Into Consideration

1. Safety Above All

Safety is one of the more important aspects of the packaging industry. From the material used to its quality and properties, the type of packaging chosen must respect industry standards. This is all the more true in the food or pharmaceutical sectors, for example.

It is essential to choose your packaging according to the specific needs of the product it will contain. Make sure that the selected packaging will not not cause any chemical reactions with its contents, among other things.

This proactive approach guarantees product protection, while ensuring consumer safety. Likewise, it helps businesses build customer trust by demonstrating their commitment to maintaining high security standards.

2. Environmental Consequences

In the environment in which we operate, the sustainability of a packaging container represents one of the main societal issues. By opting for eco-friendly containers, businesses can reduce their environmental impact and act responsibly.

Choosing containers made from recycled or biodegradable materials reduces the amount of waste produced, in addition to limiting the need for natural resources. Another method to contribute to a greener future is to use reusable containers.

Companies that adopt eco-friendly packaging practices foster a more positive brand image among their customers.

3. Practicality: From Production to Consumption

The user-friendliness, performance of the dispenser and the practicality of the container are all elements that greatly contribute to the overall experience. They must be personalized to the type of product contained and be consistent with the final use.

Transport and shelving are also two elements often put aside when choosing commercial packaging solutions. These factors are fundamental in order to maintain the good condition of the product as well as its appearance when placed on the market.

Innovations and Trends

The commercial container industry is constantly evolving. With packaging designs being based on more sustainable and efficient solutions, it is wise to stay up to date. Here are some of the latest developments:

• Ecological packaging: This packaging plays an increasingly important role in the consumer’s product choice. One of the common examples is “zero plastic” packaging, especially for items consumed on a daily basis.

• Smart packaging: These containers can be equipped with options such as freshness sensors or other technologies designed to provide data on the freshness of the food they contain. This novelty limits food waste or consumer dissatisfaction.

Selecting the right container for your industry requires careful analysis of your product requirements. This process will impact the brand image as well as the consumption of your product.

Plastic, Glass or Metal: Which Material Should You Choose?

The choice of material when finding a container is often the first challenge businesses face. Each material has its advantages and disadvantages and the final choice often depends on the type of product it will contain.

Glass, for Its Elegance and Enhanced Durability

Glass represents a timeless and luxurious option, offering optimal protection against external elements. It is a material which preserves the effectiveness of its contents, and ensures reliable sealing.

Glass containers can be recycled, making them a great alternative. However, its fragility must be taken into account. This characteristic makes glass less suitable for certain types of environments.

The Versatility and Lightness of Plastic

Plastic is a versatile, lightweight and economical alternative. This material offers many practical aspects such as malleability, making it easy to mold to a variety of designs.

Did you know that there are different types of plastic containers? Each possessing their own characteristics, they meet very specific objectives. For an eco-responsible alternative, opt for PET (polyethylene terephthalate) and HDPE (high-density polyethylene) packaging. These materials have a smaller carbon footprint than other plastics, making them a wise choice.

Aluminum, for Optimal Protection

For products that are sensitive to light or oxidation, aluminum represents an ideal choice. This material provides effective protection against external elements while being light, strong and recyclable. Besides, did you know that aluminum can be recycled several times without losing its properties?

All things considered, choosing the right container represents much more than just an aesthetic or logistical choice. This decision is an integral part of a strategy that will affect the product quality, customer experience, brand image and ecological footprint. It should not be taken lightly!

Would you like help finding the ideal product? Contact one of our professionals today to find a solution customized to your needs and products.